P2R Associates Strengthens Management Team with Addition of Ronald Peterson

LIVONIA, Mich., April  14, 2011– P2R Associates, a strategic public relations, business development and marketing firm, announced today that Ronald L. Peterson has been named Director, Account Services and P2R Interactive™.

As a key player in P2R Associates’ growing marketing communications practice, Peterson will be responsible for directing the company’s development and implementation of communication technologies on behalf of the firm’s clients, as well as developing and directing strategic communication programs and planning for a range of P2R clients.
“Ron is a seasoned agency and corporate marketing professional,” said Gordon Cole, president, P2R Associates. “His rich communications experience includes service as an award-winning journalist and senior-level public relations counselor who has brings a wealth of industry and professional experience to the P2R team.”
Prior to joining P2R Associates, Peterson held communications management positions with DST Health Systems, Computer Sciences Corporation and other high-tech companies. Prior to that, he served as news/public affairs director, producer, anchor and reporter at several public and commercial radio and TV news operations. He holds a master’s degree in Broadcast Journalism from Boston University and a bachelor’s degree in English from City College of New York.
About P2R Associates
P2R Associates is a strategic public relations agency specializing in public relations,
marketing communications and business development practice areas. Headquartered in
Livonia, Mich., P2R serves a diverse mix of international, national and local companies.