LIVONIA, Mich., May 4, 2010 – P2R Associates, a leader in integrated marketing, strategic public relations and brand communications, today announced it has been selected by the Michigan Aerospace Manufacturers Association (MAMA) to provide strategic communications support for both the organization and its growing roster of member firms.
Founded in 2007, MAMA is Michigan’s premier association assisting manufacturers in their efforts to diversify their businesses and enter the aerospace industry. MAMA was specifically created to address the problem of the aerospace industry’s lack of available manufacturing capacity by devoting Michigan’s advanced technology and expertise to create a world-class supply base.
P2R will provide MAMA a range of integrated communications, member training and strategic media relations services in support of the association’s business development and marketing initiatives. “We look forward to supporting MAMA’s stated mission of furthering the interests of Michigan’s aerospace manufacturing firms with a single unified voice; to provide educational programs and industry research to its members and to promote the aerospace manufacturing community in the State of Michigan within the global industry,” said Gordon Cole, president of P2R Associates.
Michigan has one of the world’s most sophisticated and technologically advanced manufacturing bases, with talented and experienced pools of trained design, engineering and manufacturing talent, as well as a tremendous amount of unused capacity.
P2R will develop and administer a comprehensive series of on-site member marketing and sales training sessions in conjunction with MAMA’s Quick Start Aerospace Marketplace Primer program.
“The Quick Start program is designed to retrain, retool and redeploy some of Michigan’s greatest assets,” said Cole. “We’re delighted to lend our branding, positioning and new market-entry expertise to these MAMA companies working to enter the aerospace sector. We believe our extensive U.S. Navy and government experience is a great plus.”
P2R’s senior management team has more than 75 years experience in marketing, planning, communications, program management and execution of results-driven support programs in the automotive, aerospace, defense, engineering, construction, retail, real estate, technology and non-profit sectors.