LIVONIA, Mich., Oct. 28, 2008 – P2R Associates, a strategic public relations, business development and marketing firm, announced today that Scott K. Russell has been named Director, Account Services and Business Development.
As a key player in P2R Associates’ growing marketing communications practice, Russell will be responsible for directing both the company’s business development initiatives and integrated public relations and marketing communications efforts for clients in a range of industry sectors.
“Scott is a seasoned agency and corporate marketing professional,” said Gordon Cole, president, P2R Associates. “He brings to the firm diverse experience in integrated strategic marketing and communications programs with special expertise in the automotive aftermarket and heavy duty truck segment.”
Prior to joining P2R Associates, Russell held management positions with Federal-Mogul Corp., AutoLign Manufacturing, Magna International and several Detroit-area marketing communications firms. He earned a master’s degree from the University of Detroit and a bachelor’s degree in advertising from Michigan State University. Russell has won numerous national and regional business communication awards.