LIVONIA, Mich. – November 5, 2008 – P2R Associates is pleased to announce the receipt of a Silver Award in the New Product Launch category for its public relations work on the Toyota Truck “Salute to the Military” program. The award was made by the Automotive Public Relations Council’s (APRC) Excellence in Automotive Public Relations program.
The Toyota Truck Salute to the Military program was part of Toyota’s sponsorship of the St. Louis Rams and recognized the contributions of local Army, Navy, Marine Corps and Air Force service men and women who served in Iraq or Afghanistan.
“We are both excited and honored that P2R’s work has been recognized as excellent among our peers,” said Gordon Cole, president of P2R Associates. “This award confirms our commitment to developing strategy driven programs that result in superior and measureable results for our valued clients.”
The APRC awards are the only ones of their kind that are dedicated to recognizing excellence in automotive public relations. The Excellence in Automotive Public Relations Award identifies public relations programs that have successfully addressed an automotive-related public relations issue with exemplary professional skill, creativity and resourcefulness. The award honors complete public relations programs that incorporate sound planning, execution and evaluation.