Lean Learning Center Selects P2R Associates as Public Relations Agency of Record

LIVONIA, Mich., May 13, 2009 – P2R Associates, an industry leader in strategic public relations and brand communications, announced today that it has been selected as agency of record for the Lean Learning Center, of Novi, Mich., one of the most recognized and premier providers of lean transformation services in the world.

Founded in 2001 to address the gaps and barriers that are holding back companies from successful and sustainable lean treansformation, the Center combines on-site consulting and coaching at client locations with an adult-learning-designed Instructional Design Studio and custom-developed curriculum to achieve maximum sustained performance for companies from the executive suite through the front lines.

P2R will provide the Lean Learning Center a range of communications, positioning and strategic media relations services in support of the company’s business development and marketing initiatives, using the agency’s trademarked e3 ProcessTM – Evaluate, Engage, Empower.

P2R activities will highlight the Lean Learning Center’s unique capabilities, approach and lean transformation expertise, while positioning the company’s principals as leading authorities on maximum sustained lean performance.

“We are delighted to add such an advanced, comprehensive and effective lean consulting company like the Lean Learning Center to our growing roster of premium clients,” said Gordon Cole, president of P2R Associates.  “We look forward to broadening the understanding and national awareness of the Center and its unique form of adult learning.”

About the Lean Learning Center

The Lean Learning Center is one of the most recognized and premier lean consultants in the world.  With on-site assessment and consulting at client locations, an adult-learning-designed Center in Michigan and custome curriculum developed through an Instructional Design Studio, the Center brings unique lean understanding in creative ways to executives, managers, supervisors, change agents and front-line employees at clients including Fortune 500 companies in a range of industries.  The company combines a unique learning environment with teaching techniques that facilitate discovery to drive cultural and organizational transformation resulting in maximum sustained performance.

For more information visit: www.leanlearningcenter.com.

About P2R Associates

P2R Associates is an award-winning, strategic public relations and brand communications firm service a diverse mix of international, national and local companies in a range of industries.  With special expertise in business-to-business communications, P2R has represented clients in the automotive OE, Tier 1 and aftermarket, high-tech manufacturing, construction, consulting, defense, retail, design, engineering and exhibit and event management.  Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measureable results.

For more information about P2R and its e3 ProcessTM – Evaluate , Engage. Empower, visit:www.p2rassociates.com